Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the most powerful type of advertising on the Web. Effective and progressive, it offers immediate, guaranteed positioning, as well as targeted traffic at controlled costs. It's the one interactive solution you can't do without, a claim supported by the fact that $4.2 billion was spent on online advertising in the third quarter of 2006 in the U.S. (Source: IAB and Price Waterhouse Coopers).

Ressac Media's Approach:

Needs analysis
Strategic planning
Keyword and tag search
Campaign configuration
Results analysis
Dynamic and progressive campaign management
Set up of performance tracking tools
Development of dynamic tools on demand (API)
Campaign reporting

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