Google Website Optimizer is an easy tool to integrate and let's you test different versions of a landing page or a conversion process (« tests A/B » or « multi-variations ») to help determine which version will convert best for you. Let your visitors talk and bring you the answers !

Our process put in place for Google Website Optimizer is the following :

1) Analyze the processes of conversion for your site

We will analyze the current processes of conversion in place on your website. If you don't have any, we will help you create some thanks to your Key Performance Indicators (KPI).

2) Finding the strangle points

Following the analysis of the processes of conversion, if you have any, we will be able to rapidly determine which steps are left to take to optimize the process that currently scare your visitors away.

3) Suggestions for different page variations

Thanks to our experience in website user experience tests, we will be able to suggest you different variations that will have a better chance of converting users than the original version.

4) Internal or external production of variations

The production of different variations can be handled internally by Ressac Media or you always have the freedom to take into your hands.

5) Test integration

If you manage the production of the page variations, we will assist you with the integration of the test phase by indicating which codes to use on your pages. As always, if you prefer we take care of it, we can handle everything for you!

6) Analysis and interpretation of end results

After some time of testing, the version that will have brought you the highest conversion rate will be clearly identified. All that's left for you is to use it by replacing your original version and watch your conversion numbers fly through the roof!

Contact our experts: optimize your shares online!