Ressac Media is a Google Analytics Authorized Consultant.

Google Analytics

Of all the Web statistics tools, one definitely stands out for its flexibility and level of detail. Ressac Media chooses Google Analytics as its preferred e-metrics analysis tool and recommends this solution to all its clients. Even if you already have a statistics tool and want to keep it, Google Analytics can easily be integrated to and complement your existing tool.

INSTALLATION AND CONFIGURATION

Ressac Media excels in the configuration, interpretation and analysis of Google Analytics data. Our integrated solutions communicate with this tool to seize the full potential of your visibility efforts on search engines. We can help you take advantage of all these opportunities to improve your website's Search Engine Optimization and optimize your Search Engine Marketing campaigns.

GOAL CONFIGURATION

We can also help you define your goals: conversion goals enable you to precisely track the path visitors take to get to your key pages. You can thus measure the conversation rates of your transactional pages and even identify abandon rates.

ONLINE CAMPAIGN SCREENING

If you've invested in Keyword Marketing on an advertising network like Google AdWords^TM, Yahoo Search Marketing^TM or Microsoft AdCenter^TM and you want to know which keywords are among the most clicked to optimize your return on investment (ROI), then you need the power of Ressac Media's link tagging and configuration services. With our assistance, you can precisely pinpoint what type of online marketing works best for you.

INTEGRATED STRATEGY

One of the great advantages of Google Analytics is that it fully integrates to the major online advertising networks. Consequently, we can connect your CPC or CPM ads to Google Analytics to analyze and improve their performance, and export the results of your ads, their conversion rates, and the most effective keywords at your request or on a regular basis. Google Analytics's intelligence will make your SEM campaigns far more effective.

PERSONALIZED FILTERS

Our team can install filters on your Google Analytics account to make your statistical analysis more reliable. These filters will separate, classify and optimize Google Analytics's intelligence and redirect it toward traffic-generating channels.

UNDERSTANDING VISITOR BEHAVIOURS

Website statistics should provide more than just the number of visitors or the pages read. You also need to know what your visitors do on your website, where they come from, and why they leave. This information is critical to improving the relevance of the content on your most important pages and will help you determine what ergonomic changes need be made to your website.

Ressac Media specializes in Google tools like Google Analytics, and our highly qualified team will be pleased to share their know-how with you.

Contact us for more information on our services and expertise!

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