News related investments contextualization
We developed a proprietary tool for capturing keywords related news directly on Google news in real time concerning issues affecting IR (environmental, social, governance). These subjects were later used as investment performance triggers (banners, search, video) in a variety of networks to contextualize the concept in a credible environment for the target with a highly coherent message.
Investments optimization according to the month of the year
According to the month of the year, the banners displayed an environmental message that appealed to the target audience.
Contextualization of banners according to the target audience’s interests
Media placements on job sites with misleading advertisements offering dream jobs were effective to call out a pe-qualified target audience in order to be receptive to these ads in order to highlight forced labour of children.