Reversa Case Study

Reversa makes dermatologist-recommended rejuvenating skin care products. To increase the company’s brand notoriety on the Internet, an original online campaign was developed.

Context

Reversa called on Ressac Media to manage a keyword acquisition campaign to develop its brand visibility in Quebec. This is a good example of what a progressive, dynamic campaign can achieve…

Solution

A Search Engine Marketing (SEM) campaign involving an intensive keyword search, from the most specific (Reversa products) to the most subjective, enabled the company to minimize its cost per click (CPC).

The acquisition of a large string of keywords enabled the Reversa brand to have a stronger presence on search engines, thereby increasing and sustaining its visibility and notoriety.

Returns

The figures generated by the campaign were not only satisfactory, but impressive.

Even though competition in Reversa’s field is fierce, we generally succeeded in maintaining a lower cost per click (CPC) than the industry average through smart reinvestments and our sustained and dynamic campaign optimization efforts. The campaign ultimately represented the Reversa website’s third source of traffic. What’s more, visitors led to the site as a result of the campaign read far more pages than other users, making them truly qualified visitors.

Conclusion

Thanks to Ressac Media’s intervention, Reversa significantly increased its brand notoriety on the Internet.