Le BATH ROOM Case Study

Le BATH ROOM is an urban spa situated in the center of downtown Montreal. Le BATH ROOM approached Ressac Media to refresh the look and feel of their website, integrate a Social Media Strategy and optimize their Search Engine ranking results. Not only did we help build an even greater presence online for Le BATH ROOM, but Ressac Media knew how to put focus on the efficient tactics that resulted in very satisfying and 100 % measurable results.

Context

Le BATH ROOM already benefited from great success due to its large pool of loyal customers. The idea was to bring this offline experience further into a collaborative online environment. Ressac Media put important attention to the fact that Le BATH ROOM needed not only a revamp of their current website with a new design and content, but to integrate a complete personalized online eCommerce platform. This transactional module was integrated with Paypal; an internationally used online payment processor that allowed us to save on additional fees that would normally be charged by more classic solutions.

Solution

Ressac Media worked in tight collaboration with the client to establish a list of different concepts to define the new branding of the website. The website was developed and integrated with SEO ranking and Social Media in mind. This way Le BATH ROOM maximized their chances of getting traffic from Facebook, Twitter and Google.

RETURNS

With the launch of the new site, in a few days span with no media investments made, the client benefited from a 200 % increase in their sales volume compared to last year's results. Clear proof that our technology choices for the website made a considerable impact on the company's sales.

Conclusion

« I would like to bring the importance of Ressac Media in the expansion of our business. Our website was rebuilt from scratch with the new web standards in mind, in order to maximize and benefit from better rankings in organic search results. In a few months only, we are already benefiting from easier access from all major search engines. In fact, the revenue and sales generated from our online gift certificate module increased remarkably almost immediately after the launch. Our visiblity strategy is now almost solely dedicated online, which allows us to lower our costs invested in traditional media like newspapers or magazines. Thanks to the whole team over at Resacc Media!” Steve Landry, owner of Le BATH ROOM.