We have known it for quite a while already: The times of super slick, highly professional and über-clean TV ads have long gone. The new art of video advertisement production is what I would call an organized improvisation. A professional production that looks like spontaneous video taping. A thought through storyboard written by web 2.0 [...]

Roger Federer cracking up in a CNN interview. How a unsuitable TV interview can turn into a great viral video content on the Internet.

Since July 23th, the World’s best tennis player Roger Federer is also the proud father of twin daughters Charlene and Myla.
Who gets the first pictures of smiling Mirka and Roger with their babies?
The quest for this million dollar picture went on in many editorial war rooms of media powerhouses across the globe. Instead of [...]