We are in a year where everything we do has an impact on our future, for it to be offline or online, everything we do will have an impact on our future way of communicating.

This article is following the lead of a recent Digg submission aiming at NYT.com, the New York Times official online version. At BusinessInsider.com, they are describing how the Editors aren’t taking in considering the amount of clicks their articles are getting. What does that mean?

Here is the simple equation (not that I’m good at giving equations or anything related to mathematics for that matter), which every Newspaper/Magazine industry should learn to adapt too.

Clicks = Traffic

Traffic = Visitors (users)

Visitors = Loyalty

Loyalty = Revenue $

In simple terms, no matter how much you get paid, you should always take in consideration what is most popular for your subject. In New York Times case, they should focus on everything cause they have the staff to back it up!