Blog Archives
Fresh perspective and more humility
Last Friday I had the good fortune to take part of a special /A\ Morning News Ottawa show they themed around Online Guidelines. I’d been on the show before as a guest to talk about another subject that’s really important … Continue reading
Putting the social back in social media
9 months, 8 countries, 40 solutions for the environment – Marion Tissot and Christophe Ménigault, founders of the non-profit organization Cause à Effets, headquartered in Montreal, are travelling through Asia on a mission to find environmentally friendly solutions which can … Continue reading
Gillette’s web 2.0 ad with Roger Federer
We have known it for quite a while already: The times of super slick, highly professional and über-clean TV ads have long gone. The new art of video advertisement production is what I would call an organized improvisation. A professional … Continue reading
Posted in Social Media
Tagged advertisement, gillette, Roger Federer, tennis trick, tennis trickshot, us open, video ad, Viral Video, Youtube
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Nouveau mandat : Le Midtown Sporting Club Sanctuaire
Ressac Media accueille un nouveau client : Le Midtown Sporting Club Sanctuaire. Le club confie à Ressac Media l’optimisation et le déploiement de sa stratégie sur les médias sociaux. Le Sanctuaire bénéficie d’une communauté unique, extrêmement participative et fière de … Continue reading
Posted in News, Social Media
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Que feront les Québécois si le Canadien gagne la Coupe?
Voici la question que nous nous avons posée. Pour obtenir des réponses, nous avons capitalisé sur le pouvoir de Facebook comme plateforme de discussion et partage d’opinion. En créant une page Facebook, « Si le CH gagne la coupe » qui … Continue reading
Posted in Actualité, Médias Sociaux, News, Social Media
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Facebook part à la conquête du Web.
La divulgation de l’Open Graph de Facebook, lors de sa dernière conférence des développeurs, annonce de grands changements qui ont le potentiel de révolutionner le Web social. Essentiellement, ce protocole permet d’étendre l’expérience Facebook à tout le Web en intégrant … Continue reading
An Olympic Chart
Water consumption of the city of Edmonton during the Vancouver Winter Olympic Hockey Final. Between the periods, water consumption increased up to 40%, witness of lost TV viewership for millon dollar advertising Continue reading
Posted in Actualité, Référencement Web, Social Media
Tagged Charts, Hockey, Vancouver 2010
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The Impact of a Facebook Status Update (Explained)
If you have an account on Facebook you must have noticed the trend of « Post your Bra Color on Facebook for Breast Cancer Month » that popped up earlier this year. For the people who haven’t, random Facebook users were asking … Continue reading
The art of repurposing content
Roger Federer cracking up in a CNN interview. How a unsuitable TV interview can turn into a great viral video content on the Internet. Continue reading
Posted in Actualité, Social Media
Tagged CNN, content production, repurposing content, Roger Federer
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Behind the Scenes: ONE DROP Social Media War Room
On October 9th, ONE DROP‘s global event Moving Stars and Earth for Water was broadcast live on several online platforms. From Space, ONE DROP founder Guy Laliberté was connecting with several celebrities such as Al Gore, U2’s Bono and Shakira … Continue reading