Adwords blog announce last week its Quality Score algorithm will soon start considering Landing Page Load Time Factor or the amount of time it takes for a user to see the landing page after clicking on a PPC ad. Adwords Quality score influences keyword cost per click (minimum CPC) and sponsored links positions in Google’s search result pages.

What this Quality Score upgrade means for account managers is that in order to optimize performance and cost of their paid search (PPC) campaigns, they’ll have to adjust faulty-non-optimized landing page loading time to Adwords new system requirement. In the following weeks, sites using Adwords to drive traffic will have to make sure their landing pages load time factor is optimized or run the risk of earning lower Quality Scores for their keywords and therefore pay more for their clicks.

Learn here how you can improve your landing page load time in Adwords

To learn more about how this Quality Score update will further impact PPC advertisers work, I invite you to read this excellent ebrandz post.