Last Friday I had the good fortune to take part of a special /A\ Morning News Ottawa show they themed around Online Guidelines. I’d been on the show before as a guest to talk about another subject that’s really important to me, namely supporting and buying locally made goods but this was the first time [...]

9 months, 8 countries, 40 solutions for the environment – Marion Tissot and Christophe Ménigault, founders of the non-profit organization Cause à Effets, headquartered in Montreal, are travelling through Asia on a mission to find environmentally friendly solutions which can be easily reproduced all over the world.  Meeting companies, associations, organisations and individuals, they use [...]

We have known it for quite a while already: The times of super slick, highly professional and über-clean TV ads have long gone. The new art of video advertisement production is what I would call an organized improvisation. A professional production that looks like spontaneous video taping. A thought through storyboard written by web 2.0 [...]

Ressac Media accueille un nouveau client : Le Midtown Sporting Club Sanctuaire.
Le club confie à Ressac Media l’optimisation et le déploiement de sa stratégie sur les médias sociaux. Le Sanctuaire bénéficie d’une communauté unique, extrêmement participative et fière de faire partie du Club. Le mandat consiste à renforcer encore davantage la présence et l’interaction des [...]

Voici la question que nous nous avons posée. Pour obtenir des réponses, nous avons capitalisé sur le pouvoir de Facebook comme plateforme de discussion et partage d’opinion.
En créant une page Facebook, « Si le CH gagne la coupe »  qui invite les Québécois à déclarer ce qu’ils promettent de faire si nos Glorieux remportent la Coupe [...]

La divulgation de l’Open Graph de Facebook, lors de sa dernière conférence des développeurs, annonce de grands changements qui ont le potentiel de révolutionner le Web social. Essentiellement, ce protocole permet d’étendre l’expérience Facebook à tout le Web en intégrant des fonctionnalités natives du réseau social à n’importe quel site web. Avec l’Open Graph, qui [...]

Water consumption of the city of Edmonton during the Vancouver Winter Olympic Hockey Final. Between the periods, water consumption increased up to 40%, witness of lost TV viewership for millon dollar advertising

If you have an account on Facebook you must have noticed the trend of « Post your Bra Color on Facebook for Breast Cancer Month » that popped up earlier this year. For the people who haven’t, random Facebook users were asking around and trying to identify why girls (and boys awkwardly) were posting a random color [...]

Roger Federer cracking up in a CNN interview. How a unsuitable TV interview can turn into a great viral video content on the Internet.

On October 9th, ONE DROP’s global event Moving Stars and Earth for Water was broadcast live on several online platforms. From Space, ONE DROP founder Guy Laliberté was connecting with several celebrities such as Al Gore, U2’s Bono and Shakira to raise awareness on water related issues. Behind the scenes, Ressac Media was [...]