To work out a pan-Canadian digital marketing strategy, Monster Canada hired Montreal based Ressac Media. The shortlist for this mandate of strategic counsel in Digital Marketing included two other digital media agencies.
“Ressac Media’s thorough working process and in depth knowledge of the English and French Canadian social media landscape really impressed us”, said Louis Parent, [...]

To celebrate the recent launch into space of Guy Laliberté and the Soyuz TMA-16 crew, we launched a campaign for his foundation ONE DROP. The campaign evolves around Twitter and gives the ability to automatically change your avatar and publish a tweet to support the foundation. With the help of Iran Election Twitter Application creator, [...]

You learn and adapt with a style/look in particular for months, even years and you learn to see how your users interact around your brand; different reactions, what people have to say, how people recognize it and how people interpret your brand to other people. I think one of the most important features of a brand is when people feel comfortable with it enough so that they can share there thoughts and positivity about the brand.

Good afternoon Ressac Addicts. It’s been a while since my last post on the Ressac Media blog cause we’ve been swarmed with projects in the last few weeks but here’s a good one.
Guy Laliberté was on video conference today that aired LIVE on ONEDROP.org at 11:00 AM EST. Unfortunately by the time I posted this [...]

It’s no wonder that online web companies are shifting their focus to deliver a more reliable / faster service now more than ever. The web is evolving, in a very fast way and for sites to keep up the competition they need to start offering a better quality service but also make sure it loads [...]

The popular quick posting blogging system, Tumblr, has just released it’s visitor and user statistics for the month of July 2009. I personally registered for an account (I look like crap, I was really hungover) a few months back as many Twitter users use the system for tweeting (when they need more than 140 characters) [...]

Sources encourage us to think that Twitter, Inc has now maybe found a solution to gaining revenue and establishing their presence in the online search market. Twitter yesterday, has officially released their new Home page look. You can only see it when you are a visitor or not logged in (they should figure something out [...]

We are in a year where everything we do has an impact on our future, for it to be offline or online, everything we do will have an impact on our future way of communicating.
This article is following the lead of a recent Digg submission aiming at NYT.com, the New York Times official online version. [...]

We all know that Bing, Microsoft’s most recent launch, still has lot’s of work to do to catch up to the mighty Google. In fact, seems like Google isn’t even up with the facts yet. With a random search query performed today on Google Images looking for a Bing logo to use, [...]

Multiple tech websites such as TechCrunch have reported today that Bing has been receiving higher search market share for the month of June compared to May. For Microsoft, this is good news, although too early to determine if the « Bing » trend will keep on growing, we saw Yahoo’s search market share percentage lose points due [...]