If you have an account on Facebook you must have noticed the trend of « Post your Bra Color on Facebook for Breast Cancer Month » that popped up earlier this year. For the people who haven’t, random Facebook users were asking around and trying to identify why girls (and boys awkwardly) were posting a random color [...]

We are seeing more and more new ways of thinking in new marketing and some are getting really interesting. One recent campaign that caught my eye in the past week is the new DIESEL campaign called, Be stupid. Basically they are promoting the Philosophy of being stupid.
Here is the video for the campaign, The Official [...]

To all you long-tail publishers out there, here’s 5 reasons which should get you hyped about using display ads on your website in the months to come:
5) Experts Also Said SMS Would Fail
10 years ago, we were brought forward a new form of online advertising called Display Advertising (banner ads) which were introduced mostly [...]

I apologize in advance if some of my statements might seem inappropriate for some people who may have had issues with cigarette marketing before, it is in no way meant to be offensive.
Alright so let’s begin. A recent Quebec coalition is being formed to create a law to ban life-style advertising on cigarette packages. They are asking [...]

On October 9th, ONE DROP’s global event Moving Stars and Earth for Water was broadcast live on several online platforms. From Space, ONE DROP founder Guy Laliberté was connecting with several celebrities such as Al Gore, U2’s Bono and Shakira to raise awareness on water related issues. Behind the scenes, Ressac Media was [...]

To work out a pan-Canadian digital marketing strategy, Monster Canada hired Montreal based Ressac Media. The shortlist for this mandate of strategic counsel in Digital Marketing included two other digital media agencies.
“Ressac Media’s thorough working process and in depth knowledge of the English and French Canadian social media landscape really impressed us”, said Louis Parent, [...]

To celebrate the recent launch into space of Guy Laliberté and the Soyuz TMA-16 crew, we launched a campaign for his foundation ONE DROP. The campaign evolves around Twitter and gives the ability to automatically change your avatar and publish a tweet to support the foundation. With the help of Iran Election Twitter Application creator, [...]

You learn and adapt with a style/look in particular for months, even years and you learn to see how your users interact around your brand; different reactions, what people have to say, how people recognize it and how people interpret your brand to other people. I think one of the most important features of a brand is when people feel comfortable with it enough so that they can share there thoughts and positivity about the brand.

Good afternoon Ressac Addicts. It’s been a while since my last post on the Ressac Media blog cause we’ve been swarmed with projects in the last few weeks but here’s a good one.
Guy Laliberté was on video conference today that aired LIVE on ONEDROP.org at 11:00 AM EST. Unfortunately by the time I posted this [...]

It’s no wonder that online web companies are shifting their focus to deliver a more reliable / faster service now more than ever. The web is evolving, in a very fast way and for sites to keep up the competition they need to start offering a better quality service but also make sure it loads [...]