Since July 23th, the World’s best tennis player Roger Federer is also the proud father of twin daughters Charlene and Myla.

Who gets the first pictures of smiling Mirka and Roger with their babies?

The quest for this million dollar picture went on in many editorial war rooms of media powerhouses across the globe. Instead of the usual exclusive deal between a top celebrity and a media outlet, Federer decided to stay loyal to his humble image and refused all offers. A sign of a new age in media, instead, he simply uploaded the first official picture on his Facebook Page!

Here’s the link to Federer Twins Pictures on Facebook.

The twins pics were available on Facebook at 12:17PM  (local Swiss time) today, Rogers 2,573,723 Facebook friends (and counting) were the first lucky ones to meet Charlene and Myla Federer. As we speak, Mom and Dad have already received close to 74 000 Facebook feedbacks and more than 15,000 congratulations comments!

Congratulations to Roger and Mirka from the whole Ressac Media team for your lovely girls and for your humble and consequent 2.0 lifestyle

Does fan marketing need traditionnal media anymore? We wonder…